AEON's Slogans & Taglines

ÆON Co., Ltd. (commonly written AEON Co., Ltd.) traces its origins to 1758, when Shinohara-ya was established as a kimono silk trader in Yokkaichi, Japan. In 1926, the business was reorganised as Okadaya Gofukuten Co., Ltd., marking the start of its corporate history. The pivotal moment came in 1970, when Okadaya merged with Futagi and Shiro to form JUSCO Co., Ltd. (Japan United Stores Company). In 1989, the group was renamed AEON, and in 2001 the company officially became AEON Co., Ltd. In August 2008, it transitioned to a pure holding company structure, with AEON Retail Co., Ltd. assuming retail operations while the parent focused on group strategy and investment.

The brand's core products are retail and lifestyle solutions, encompassing general merchandise stores (GMS), supermarkets, shopping malls under AEON Mall, convenience stores, drugstores, and financial services. Its portfolio includes the private-label brand TOPVALU and store formats such as AEON Style and MaxValu, serving millions of customers across Japan and Asia.

From its founding philosophy of "Customer First," AEON has evolved into one of the world's largest retail groups. In 2026, the company celebrated its 100th anniversary of incorporation under the slogan "CHANGE for GOOD, Together," reflecting a journey from a small kimono shop to a global retail conglomerate committed to enriching everyday life.