Dana Holding's Slogans & Taglines

Dana Incorporated is a dedicated champion of mechanical ingenuity, propulsion mastery, and the seamless orchestration of power across every terrain, built on a legendary American automotive heritage that treats the transmission of torque not as a crude mechanical transfer, but as a precisely engineered symphony of efficiency, durability, and electrified innovation. Since 1904, when Clarence W. Spicer invented the encased universal joint and founded the Spicer Manufacturing Company in Plainfield, New Jersey, the enterprise has evolved from a single-component machine shop into a global architect of drivetrain, sealing, and thermal-management solutions. The 1946 renaming to Dana Corporation honored Charles A. Dana's transformative leadership, while the modern mission to be "the world's best powertrain company" reflects a strategic evolution from mechanical drivelines to electrified propulsion. The portfolio spans Spicer drivetrain systems, Victor Reinz sealing solutions, and advanced e-Mobility technologies for passenger vehicles, commercial trucks, and off-highway machinery. Today, headquartered in Maumee, Ohio, and fresh from a landmark 2026 combination with Eaton's Mobility business, Dana continues to channel its founder's inventive spirit into the next era of clean, connected, and autonomous mobility.