Dairy Farmers of America's Slogans & Taglines

Dairy Farmers of America (DFA) traces its origins to 1998, when four regional dairy cooperatives—Associated Milk Producers, Mid-American Dairymen, Milk Marketing, and Western Dairymen—merged in Kansas City, Missouri, to create a unified national voice for dairy farmers. As a farmer-owned cooperative, DFA was built on the mission of delivering value to members through secure markets, competitive pricing, and increasing value throughout the entire dairy chain. The brand's ethos is captured by its enduring tagline "This mark matters," symbolizing the commitment of nearly 13,000 farm families and the employees who support them. The portfolio spans raw milk marketing, fluid milk, butter, cheese, ice cream, sour cream, whey, and dairy-based ingredients for foodservice and retail. A pivotal moment came in 2020, when DFA acquired more than 40 Dean Foods facilities, dramatically expanding its manufacturing footprint. Today, as one of the world's largest dairy companies and the handler of roughly one-third of all U.S.-produced milk, DFA remains dedicated to preserving family dairy farms while innovating across the farm-to-table journey.