DP World's Slogans & Taglines

DP World is an Emirati multinational logistics company based in Dubai, United Arab Emirates. Founded in 1972 as a local port operator, the company was formally established in 2005 through the merger of Dubai Ports Authority and Dubai Ports International. Over the following decades, it evolved from a regional port operator into a fully integrated global logistics provider, operating more than 60 ports and terminals across six continents alongside marine services, freight forwarding, warehousing, and economic zones. Today, DP World employs over 115,000 people across 78 countries, offering end-to-end supply chain solutions spanning port operations, multimodal transport, contract logistics, and digital trade platforms.

The company’s brand messaging has evolved in step with its business transformation. In 2020, it introduced the initiative smart trade better future to emphasize digital innovation in global commerce. Following its 2021 brand transformation, the company adopted Making Trade Flow as its core tagline, reflecting its shift from port-centric operations to seamless supply chain integration. This has since crystallized into the current brand promise: We Make Trade Flow, underscoring its mission to simplify global trade and change what is possible for customers and communities worldwide.