Ernst & Young's Slogans & Taglines

EY traces its origins to 1849, when Harding & Pullein was established in London, and to 1903, when Alwin C. Ernst founded Ernst & Ernst in Cleveland. The modern firm was born in 1989 through the merger of Ernst & Whinney and Arthur Young & Co. In 2000, EY sold its consulting arm to Capgemini for $11 billion, only to rebuild it through the 2014 acquisition of The Parthenon Group, creating EY-Parthenon. The pivotal 2013 rebrand shortened the name to EY and introduced the enduring tagline "Building a better working world," signaling a shift beyond audit to broader advisory services. The portfolio spans assurance, tax, strategy and transactions, and consulting, serving governments, corporations, and entrepreneurs worldwide. Today, headquartered in London, EY operates across more than 150 countries with over 400,000 professionals, remaining one of the Big Four global leaders in professional services.