Fannie Mae's Slogans & Taglines

Fannie Mae traces its origins to 1938, when the U.S. Congress established the Federal National Mortgage Association as part of President Franklin D. Roosevelt's New Deal, initially named the National Mortgage Association of Washington. Created to provide liquidity to the mortgage market during the Great Depression, it purchased FHA-insured loans from banks, freeing capital for new home loans. The brand's slogans evolved from the foundational "The USA's Housing Partner" to the aspirational "We make the American Dream come true," linking homeownership to national identity, and more recently to "Powering America's Housing." The pivotal 1968 reorganization converted Fannie Mae from a federal agency into a publicly traded, shareholder-owned company while retaining its government-sponsored enterprise status. The portfolio spans the secondary mortgage market, mortgage-backed securities, and homeowner programs including HomeReady, HomePath, and Flex Modification. Despite being placed under government conservatorship during the 2008 financial crisis, Fannie Mae remains the largest backer of 30-year fixed-rate mortgages in the United States, headquartered in Washington, D.C.