Fruit of the Loom's Slogans & Taglines

Fruit of the Loom, Inc. is a premier American apparel brand that commands monumental market equity as one of the world's absolute oldest and most ubiquitous manufacturers of casual wear and underwear. Founded in 1851 by brothers Benjamin and Robert Knight in Rhode Island, the historic brand permanently integrated itself into global consumer households. Following a major strategic restructuring, the high-volume consumer powerhouse was acquired in 2002 out of bankruptcy by Warren Buffett’s Berkshire Hathaway Corporation, transforming it into a highly profitable, privately held subsidiary. Headquartered in Bowling Green, Kentucky, and led by CEO Jeff Cohen, the enterprise drives massive international revenue—exceeding $6 billion annually—with a global workforce of over 30,000. Utilizing optimized international supply chains and extensive mass-retail partnerships, Fruit of the Loom distributes its classic underwear, activewear, and basics to millions of consumers across more than 20 countries.