Fuji film's Slogans & Taglines

Fujifilm Holdings Corporation traces its origins to January 20, 1934, when it was established as Fuji Photo Film Co., Ltd. in Tokyo, originally producing photographic film and paper. The company dominated the global film market for decades before facing a dramatic decline in demand after 2000. In response, Fujifilm executed a bold structural transformation, diversifying into healthcare, medical imaging, pharmaceuticals, cosmetics, highly functional materials, and digital imaging. The company name was shortened to Fujifilm in 2006 to reflect this evolution. Its corporate slogans evolved from the technology-focused era to "Value from Innovation" in 2014, celebrating the 80th anniversary, and later to the "NEVER STOP" global campaign in 2018, highlighting its relentless commitment to growth and reinvention. The portfolio spans the iconic X-Series and GFX digital cameras, Instax instant photography, medical endoscopes and diagnostic systems, graphic arts printing equipment, and cosmetics under the ASTALIFT brand. Today, Fujifilm operates across more than 200 countries and regions, having successfully reinvented itself from a photographic film manufacturer into a diversified global technology and healthcare innovator.