Quality coverage and affordable rates.
Auto insurance for less, The General says Yes!
The Coverage you deserve, prices you can afford.
The General Automobile Insurance Services, Inc., or simply The General, is a licensed insurance agency that is a subsidiary of PGC Holdings Corp.
The General Insurance’s slogan is “Quality coverage and affordable rates”
A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Slogans and taglines serve as concise representations of a brand’s identity. They are often the first thing potential customers encounter, leaving a lasting impression.