Harry Winston, Inc.'s Slogans & Taglines

Harry Winston is an American luxury jeweler and Swiss timepiece producer founded in New York City in 1932. Dubbed the “King of Diamonds” by Cosmopolitan in 1947, the brand built its reputation on acquiring legendary gems and pioneering the Winston Cluster setting in 1940, which arranges pear, marquise, and round brilliant diamonds to maximize light reflection. In 1989, the house expanded into haute horlogerie with the Premier Collection, later achieving watchmaking renown through the groundbreaking Opus series launched in 2001 and the Histoire de Tourbillon complications. The brand’s slogans evolved from the heritage claim “Rare jewels of the world” to the experiential “Live the Moment,” reflecting its shift from rare stone curation to contemporary luxury lifestyle. Now part of the Swatch Group since 2013, Harry Winston continues to create high jewelry, bridal collections, and exceptional timepieces, with iconic lines including Sunflower, Lily Cluster, and the Ultimate Emerald Signature.