Hitachi's Slogans & Taglines

Hitachi was founded in 1910 by Namihei Odaira as a mining equipment repair shop in Hitachi, Ibaraki, Japan. Determined to reduce Japan's reliance on imported technology, Odaira developed the nation's first domestically produced five-horsepower induction motor. In 1920, the company split from Kuhara Mining to become Hitachi, Ltd., and by 1934 had established its own research laboratory. Over the following decades, it expanded into elevators, electric refrigerators, locomotives, and consumer electronics, becoming a pillar of Japan's industrialisation.

The brand's core products are electrical equipment, information technology systems, industrial machinery, power systems, and consumer electronics. Its portfolio spans infrastructure solutions, construction machinery, medical devices, semiconductors, and home appliances, reflecting a comprehensive approach to societal innovation.

From its founding credo "Contribute to society through the development of superior, original technology and products," Hitachi evolved to embrace "Inspire the Next" as its corporate slogan in 2000. This journey reflects a shift from a domestic machinery maker to a global leader in social innovation, dedicated to solving the world's most pressing challenges through integrated technology and infrastructure.