Horizon organic's Slogans & Taglines

Horizon Organic traces its origins to 1991, when it was founded in Colorado as the first company to market fluid organic milk coast-to-coast across the United States. Pioneering a category then dominated by conventional dairy, the brand built its identity on products free from antibiotics and growth hormones, quickly becoming the nation's leading organic milk processor. The portfolio spans organic milk, creamers, yogurt, cheese, and butter, alongside innovative value-added lines such as grassfed milk, DHA-fortified options, lactose-free varieties, and the Growing Years range for children enriched with prebiotics and choline. The brand's slogans evolved from the pastoral "We believe in a world of happy cows" to the modern mission of creating "a healthy, happy future for all." Ownership passed through Dean Foods in 2004, WhiteWave Foods in 2012, and Danone in 2016, before Platinum Equity acquired the brand in 2024. In 2025, the company rebranded as Horizon Family Brands, achieving B Corp certification and continuing to source from over 500 partner farms.