Humana's Slogans & Taglines

Humana Inc. is a for-profit American health insurance company founded in 1961 as Extendicare by attorneys David A. Jones Sr. and H. Wendell Cherry in Louisville, Kentucky. Originally established as a nursing home company, it became the largest nursing home operator in America by 1968 before pivoting to hospital ownership in the 1970s. In 1974, the company rebranded as Humana to emphasise human-centred care, and by 1982 it had grown into the nation's largest hospital company. A transformative shift occurred in 1984 when Humana launched its own health insurance plans, and by 1993 it had divested its hospital operations to focus exclusively on managed care. Core offerings today encompass Medicare Advantage, individual and employer group health plans, supplemental dental and vision coverage, and specialty pharmacy services. Brand messaging has been anchored by the promise of bringing you the human side of healthcare, reflecting its evolution from a facilities operator to a consumer-centric health and well-being company. Today, Humana serves millions of members across all 50 states and is consistently ranked among the Fortune 500.