iBall's Slogans & Taglines

iBall (operating as Best IT World (India) Pvt. Ltd.) was founded in September 2001 by Anil Parasrampuria and Sandeep Parasrampuria in Mumbai, Maharashtra, India. The company began as a manufacturer of computer peripherals—keyboards, mice, and cabinets—positioning itself as India's first indigenous tech accessory brand to democratise computing for middle-class households and small businesses overlooked by premium global brands. In 2005, it launched India's first indigenous optical mouse, and by 2010 had captured 40% of the domestic PC accessory market. The brand subsequently expanded into tablets (2012), smartphones (2014), laptops (2016), networking solutions, and smart home devices, growing to over 500 products across 27 categories. Today, iBall serves more than 100 million users through 20 sales offices, 5,000 trade partners, 100,000 active retailers, and 500+ service centres across India.

The brand's core products are consumer electronics and IT accessories, including PC peripherals, laptops, tablets, smartphones, networking equipment, security solutions, audio devices, and smart home products. Its portfolio is designed to deliver affordable, feature-rich technology tailored to Indian consumer needs, such as multi-language support and dust-resistant designs.

From its earliest taglines such as "My first choice" and "Enjoy the ride" to product-specific promises like "Sound of colors" and "Wireless comfort," iBall has evolved into a symbol of accessible Indian innovation. The brand now embraces the iBall 2.0 philosophy targeting "generation 'i'"—informed, innovative, and inspired Indian consumers—reflecting a journey from a small Mumbai peripheral maker to one of India's most recognised home-grown electronics brands.