Indesit's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Indesit (2026 Edition)
Official Advertising Taglines
Historical Archive
We put reliability first. (1981)
Your future machine. (1981)
The generation of innovation. (1986)
Rely on it. (1990)
Simple ideas last the longest. (1997)
Simple ideas last longer. (1998)
Leaders in young Europe. (1998)
Leader for young Europe. (1999)
We work, you play. (2009)
📖 Branding Insight & Heritage:
Indesit Company is an Italian manufacturer of major domestic appliances founded in 1975 by Vittorio Merloni in Fabriano, Italy. Originally established as Merloni Elettrodomestici, the company acquired the Indesit trademark in 1989 and adopted the name Indesit Company in 2005, an acronym for Industria Elettrodomestici Italia. It grew into one of Europe’s leading producers of washing machines, dryers, dishwashers, refrigerators, cookers, ovens, and hobs, operating industrial facilities across Italy, Poland, the UK, Russia, and Turkey. In 2014, Whirlpool Corporation acquired the group, and in 2023, European operations merged into a joint venture majority-owned by Turkish Arçelik.
Brand messaging has consistently emphasized reliability and practical innovation. The 1990 tagline Rely on it established consumer trust in product durability. This evolved into Simple ideas last longer in 1998, reflecting a philosophy of essential functionality and streamlined design. By 2009, the campaign We work, you play shifted focus toward lifestyle convenience, positioning appliances as time-saving partners in everyday domestic life.
What is Indesit’s slogan?
The current primary slogan of Indesit is “ We work, you play. ”
🛡️ Official Brand Verification & Curation
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