Ion Television's Slogans & Taglines

A Comprehensive List of Advertising Slogans for Ion Television (2026 Edition)

Official Advertising Taglines

Historical Archive
Ion-Television-slogans

Pax TV: A Friend of the Family ( 1998–2000 )

Pax TV: Share It With Someone You Love ( 1998–2000 )

Pax TV: Share The Wonder ( 2000–2002 )

Pax TV: Feel Good TV ( 2002–2003 )

Pax TV: Feel The Spirit ( 2003–2004 )

Pax TV: Oh What a Night! ( 2004–2005 )

i: Independent Television ( 2005–2007 )

What's Your Ion? ( 2007–2008 )

Ion: Your Home for Popular TV Favorites ( 2007–2008 )

Ion Television: Positively Entertaining ( 2008–present )

Get Wrapped Up in the Holidays ( 2012–2014; used for holiday-themed programming )

Share the Joy ( 2015–present; used for holiday-themed programming )

📖 Branding Insight & Heritage:

Ion Television is an American free-to-air television network with origins tracing back to 1995 as inTV, founded by Lowell "Bud" Paxson. The network officially launched as PAX TV on August 31, 1998, positioned as a family-friendly broadcast alternative featuring general entertainment programming, original dramas, and religious content. In 2005, the network rebranded as i: Independent Television before adopting the Ion Television name on January 29, 2007. Core offerings today centre on binge-format programming blocks of popular off-network procedural dramas and sitcoms, including franchises such as Law & Order: SVU, NCIS, Criminal Minds, and Blue Bloods. Brand messaging has evolved through multiple slogans, from the PAX TV-era positioning A Friend of the Family, Share The Wonder, and Feel Good TV to the Ion-era platforms What's Your ION?, Your Home for Popular TV Favorites, and Positively Entertaining. In January 2021, the network was acquired by the E. W. Scripps Company for $2.65 billion. Today, Ion Television operates as a digital multicast network reaching approximately 100 million households across the United States.

What is Ion Television’s slogan?

The current primary slogan of Ion Television is “ Positively Entertaining ”

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Last Updated: 2026-07-12 (Verified active taglines)

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