Jean Coutu's Slogans & Taglines

The Jean Coutu Group (PJC) Inc. is a Canadian drugstore chain founded in 1969 by pharmacist Jean Coutu in Montreal, Quebec, originally established as Pharm-Escomptes Jean Coutu. The first discount pharmacy opened on the corner of Garnier and Mont-Royal, offering extended hours and a wide range of over-the-counter health, hygiene, and beauty products at competitive prices. By 1982, the network had expanded to approximately 60 franchised stores across Quebec, with further growth into New Brunswick and Ontario. In 1980, Jean Coutu became the sole owner, and the company went public in 1986 to support national expansion. A pivotal moment came in 1987 with the acquisition of Maxi Drugs in the United States, establishing a significant North American footprint. Core offerings today centre on prescription services, health and wellness products, beauty items, and everyday essentials through more than 420 franchised locations operating under the PJC Jean Coutu, PJC Santé, and PJC Santé Beauté banners. In 2018, the company was acquired by Metro Inc. for $4.5 billion. Brand messaging has been anchored by the iconic slogan At Jean Coutu, you find everything, even a friend, reflecting its positioning as a comprehensive community health destination.