Jotul's Slogans & Taglines

Jøtul AS is a Norwegian limited company and one of the world’s oldest producers of cast iron stoves and fireplaces. Founded in 1853 by Oluf Onsum as Kværner Jernstøberi, the company was acquired in 1916 by Herman Anker, who established the foundation for the Jøtul brand. Following decades of growth and a 1977 acquisition by Norcem that accelerated international expansion, the company evolved into a global enterprise. Today, under OpenGate Capital since 2018, the Group operates production facilities in Norway, Poland, France, and the USA, distributing products across Europe, North America, and Asia.

The company’s core portfolio comprises freestanding wood, gas, and pellet stoves, fireplace inserts, frames, and accessories. Its brand family includes Jøtul cast iron fireplaces, Danish-designed Scan steel stoves, and Italian-engineered Ravelli pellet stoves. Brand messaging has evolved from early emphasis on Norwegian craftsmanship to the enduring tagline Fighting the cold since 1853, which underscores its 170-year heritage. More recently, Timeless Norwegian Craft has reinforced the brand’s commitment to durability and functional design.