Kwik Save's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Kwik Save (2026 Edition)
Official Advertising Taglines
It makes good sense. (1994)
No nonsense food stores. (1994)
Britain’s number one food discounter. (1994)
Maybe you should be shopping at Kwik Save. (1994)
Keeping it simple, saving you money. (1996)
Because we’re cheap, you’re cheerful. (1998)
Committed to cutting costs. (1998)
We’re the pricefighters. (1999)
We love low prices. (1999)
Making a drama out of our prices. (2002)
📖 Branding Insight & Heritage:
Kwik Save traces its origins to 1959, when Welsh entrepreneur Albert Gubay founded Value Foods in Prestatyn, Wales, opening the first Kwik Save Discount store in Colwyn Bay. Pioneering the limited-range discount model inspired by Aldi and Lidl, the chain built its reputation on stripped-back stores, wooden shelving, and a narrow selection of heavily discounted manufacturer brands. The iconic "No Frills" own-brand line became a staple for students and budget shoppers. The 1990s TV campaign featuring Michael Barrymore popularized the slogan "Because we're cheap, you're cheerful!" alongside a freephone price-check helpline. The portfolio expanded through the 1994 acquisition of 117 Shoprite stores, but rapid growth led to financial strain and the 1998 takeover by Somerfield. After a brief revival, the brand was sold to an investment vehicle in 2006 and finally closed its doors in 2008, ending a nearly half-century presence on British high streets.
What is Kwik Save’s slogan?
The current primary slogan of Kwik Save is “ Because we're cheap, you're cheerful! ”
🛡️ Official Brand Verification & Curation
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