Lamy's Slogans & Taglines

Lamy is a German pen manufacturing company founded in 1930 by C. Josef Lamy, a former Parker Pen sales representative, in Heidelberg. He acquired the Orthos pen manufacturer and established the foundation for what would become a global design brand. The Lamy brand officially launched in 1952 with the innovative Lamy 27 fountain pen series. The pivotal moment came in 1966 when Dr. Manfred Lamy collaborated with designer Gerd A. Müller to introduce the Lamy 2000, embodying the Bauhaus principle of "form follows function." This established the distinctive design language that defines all subsequent Lamy products. In 1980, the company launched the Safari, which became one of the best-selling fountain pens worldwide. Today, Lamy offers a comprehensive portfolio of fountain pens, ballpoint pens, rollerballs, mechanical pencils, and digital writing systems, sold in over 80 countries. In 2024, the company became part of the Japanese Mitsubishi Pencil Company.

The brand's messaging has evolved from Pleasure in writing in the 1990s, emphasizing the sensory experience of handwriting, to Design. Made in Germany. in 2011, reflecting its commitment to functional aesthetics and German engineering. In 2016, the company adopted Not just a pen to mark its transformation from a writing instrument manufacturer into a global lifestyle brand.