Olympus Corporation's Slogans & Taglines

Olympus Corporation traces its origins to October 12, 1919, when attorney Takeshi Yamashita founded Takachiho Seisakusho in Tokyo to produce Japan's first domestically manufactured microscopes. The "Olympus" trademark was registered in 1921, inspired by the Greek mountain of the gods. The company entered cameras in 1936 with the Semi-Olympus I and revolutionized medical visualization in 1950 with the GT-1, the world's first widely adopted gastric camera. The pivotal 1985 launch of the Endoscopic Video Information System (EVIS) established its leadership in minimally invasive medicine. Its slogans evolved from the optical era's "Your Vision, Our Future" to the modern medical mission "True to Life." After divesting its camera business to OM Digital Solutions in 2020 and spinning off its scientific imaging division as Evident in 2023, Olympus has transformed into a pure MedTech company. Today, the portfolio centers on gastrointestinal and surgical endoscopes, urological systems, and therapeutic devices, serving physicians and patients across more than 100 countries from its headquarters in Tokyo.