Owens Corning's Slogans & Taglines

Owens Corning is a dedicated architect of thermal resilience, material alchemy, and the quiet revolution of transforming molten glass into the invisible backbone of modern shelter, built on an iconic American heritage that treats the science of insulation not as a mundane construction transaction, but as a vital covenant of energy stewardship and domestic sovereignty. Born on October 31, 1938, from the union of Owens-Illinois and Corning Glass Works in Toledo, Ohio, the brand ignited its ascent when Dale Kleist’s accidental discovery of fine glass fibers in 1932 revealed a new language of lightweight, nonflammable protection. Its portfolio spans the legendary PINK fiberglass insulation—trademarked in 1987 as the first corporate color in history—roofing shingles, and fiberglass composites that once clad Chevrolet Corvettes and Neil Armstrong’s spacesuit. The brand’s voice crystallized in 1994 with the declaration “We make the Difference,” a mantra that endured through bankruptcy and rebirth, proving that the most enduring legacy is not woven from sand alone, but from the conviction that every wall deserves a blush of thermal poetry.