Pentel's Slogans & Taglines

Pentel Co., Ltd. is a Japanese manufacturer of stationery and writing instruments founded in 1946 by Yukio Horie in Tokyo as Japan Stationery Company Limited. Originally producing crayons, watercolors, and pastels for post-war Japan’s education sector, the company introduced the Pentel Pencil in 1960, the world’s first 0.9mm knock-type mechanical pencil featuring Hi-Polymer lead that eliminated the need for sharpening. The 1963 launch of the Sign Pen, an acrylic-fiber-tipped writing instrument famously adopted by NASA for its Gemini missions and used by U.S. President Lyndon B. Johnson, established Pentel as a global innovator. Following its 1971 corporate renaming, the company launched the iconic green-barreled Ball Pentel rollerball in 1972, the world’s first correction pen in 1983, and the quick-drying EnerGel gel pen in 2000. Today, Pentel operates in over 120 countries, offering mechanical pencils, gel pens, rollerballs, markers, brush pens, art supplies, and correction products, while maintaining ISO-certified manufacturing and its status as the only writing instrument recipient of the prestigious Deming Prize for quality excellence.

The brand’s messaging has evolved from its foundational quality vision of For the ease and joy of handwriting and drawing to the 2023 global tagline Reimagine your world, supported by the brand statement The future is in our hands. This progression reflects Pentel’s strategic shift from pioneering individual writing innovations to empowering universal creativity across diverse lifestyles and generations.