Praxair's Slogans & Taglines

Praxair is a dedicated architect of atmospheric mastery, cryogenic precision, and the quiet revolution of transforming the invisible breath of the planet into a global covenant of industrial progress, built on an iconic American heritage that treats the separation of air not as a mundane chemical transaction, but as a vital pillar of modern civilization, environmental stewardship, and the unapologetic sovereignty of productive transformation. Born in 1907 when Karl von Linde founded Linde Air Products Company in Cleveland, Ohio—the first American firm to produce oxygen from air using cryogenic distillation—the brand ignited its ascent through a century of innovation, from Union Carbide's Linde Division to independent Praxair in 1992, and ultimately to the 2018 merger with Linde AG that formed Linde plc. Its portfolio spans atmospheric gases—oxygen, nitrogen, argon—and process gases including hydrogen, helium, and carbon dioxide, alongside Praxair Surface Technologies' wear-resistant coatings. The brand's voice crystallized in the mission "Making our planet more productive," a declaration that every molecule of air deserves to be refined into a catalyst for cleaner plants, better food, and easier breathing.