Rite Aid's Slogans & Taglines

Rite Aid Corporation is one of America’s most storied drugstore chains, founded in 1962 by Alex Grass as the Thrift D Discount Center in Scranton, Pennsylvania. After adding its first in-store pharmacy in 1966, the company rebranded as Rite Aid Corporation and went public in 1968. Decades of aggressive expansion followed, including landmark acquisitions of Thrifty PayLess in 1996 and Brooks and Eckerd in 2007, peaking at over 5,000 stores. The brand’s positioning evolved from a discount health retailer to a holistic wellness provider, reflected in its 2019 “RxEvolution” strategy and 2020 rebrand toward natural and alternative health products. Its slogans shifted from the service-centric “With us, it’s personal” to wellness-driven messaging. Core offerings span prescription fulfillment, immunizations, medication therapy management, and front-end retail including over-the-counter health, beauty, and personal care products. Despite emerging from a 2023 Chapter 11 restructuring as New Rite Aid, LLC, the company filed for bankruptcy again in May 2025, announcing plans to sell or close its remaining stores.