This TV's Slogans & Taglines

This TV (also known as This TV Network and alternately stylized as thisTV) is an American free-to-air television network launched on November 1, 2008, as a joint venture between Metro-Goldwyn-Mayer (MGM) and Weigel Broadcasting. The network was created to showcase MGM's extensive library of films and television series, offering viewers a curated selection of classic and contemporary movies alongside select television programming. At launch, the network also featured children's programming from Cookie Jar Entertainment as part of its daily morning schedule. Brand messaging drew on multiple proposed slogans including This is the Place for Movies, It Doesn't Get Any Better than This, This is What You're Watching, and This is the Channel!, reflecting its identity as a dedicated movie destination. In 2013, Tribune Broadcasting assumed operational control following Weigel's exit to focus on its Movies! network. In 2017, Sinclair Broadcast Group's KidsClick children's programming block debuted on the network, though it departed in 2018. Today, This TV continues to operate as a digital multicast network, delivering feature films and entertainment programming to viewers across the United States.