United Parcel Service ( ups )'s Slogans & Taglines

United Parcel Service (UPS) was founded in 1907 by 19-year-old James E. Casey and Claude Ryan in a Seattle basement with a borrowed $100, operating as the American Messenger Company. In 1913, it became Merchants Parcel Delivery, and in 1919 adopted the name United Parcel Service during its first expansion to Oakland, California. That same year, the company painted its vehicles the signature Pullman brown that would define its identity for over a century. In 1975, UPS became the first package carrier to serve every address in the continental United States—the "Golden Link"—and expanded into Canada. In 1988, it launched UPS Airlines, and in 1999 went public on the New York Stock Exchange with the largest IPO in American history at the time. Today, headquartered in Atlanta, Georgia, UPS operates in over 220 countries and territories with a fleet of more than 275 aircraft.

The brand's core products are package delivery and supply chain management services, including ground and air shipping, freight forwarding, logistics solutions, e-commerce fulfilment, and financial services through UPS Capital. Its portfolio also encompasses the UPS Store franchise network and specialised healthcare and temperature-controlled logistics.

From the 1916 slogan "Safe, Swift, Sure" to "We Run the Tightest Ship in the Shipping Business" in the 1980s and "Moving at the Speed of Business" in 1995, UPS evolved to embrace the iconic "What Can Brown Do for You?" (2002) and "We ♥ Logistics" (2010). In 2015, it introduced "United Problem Solvers", and today carries the mission "Moving Our World Forward by Delivering What Matters," reflecting a journey from a teenage messenger service to the world's largest package delivery company.