Waitrose Slogans

Advertising Slogans and Taglines (or mottoes) of Waitrose 2026

Branding Insight:

Waitrose & Partners (formally Waitrose Limited) is a brand of British supermarkets, founded in 1904 as Waite, Rose & Taylor, later shortened to Waitrose.

Waitrose slogan

Food shops of the John Lewis Partnership. (1994)

Altogether better value. (1995)

Where service is second nature. (1996)

Price commitment. (1999)

Quality food honestly priced. (2002)

The best of everything this Christmas. (2004)

Everyone deserves quality food. Everyone deserves Waitrose. (2009)

What is Waitrose’s slogan?

Waitrose’s slogan is “ Quality food, honestly priced.