Wattyl's Slogans & Taglines

Wattyl is an Australian manufacturer of paints and coatings founded in 1915 by H.R. Walters, who developed Crystal Veneer, a treatment for reviving French-polished furniture. The first factory opened in 1929, and the company listed on the Australian Stock Exchange in 1959. Over the following decades, Wattyl grew into the second-largest paint brand in Australia, expanding from decorative coatings into industrial, protective, and marine solutions. In 2010, the company was acquired by The Valspar Corporation, which was subsequently purchased by Sherwin-Williams in 2017. In 2021, Danish coatings group Hempel acquired Wattyl, which continues to operate as the flagship brand across Australia and New Zealand.

Today, Wattyl offers a comprehensive portfolio spanning interior and exterior architectural paints, timber stains, and heavy-duty protective coatings for industrial, mining, and marine applications. Key product lines include Solagard exterior systems, Forestwood timber finishes, and I.D Advanced ultra-premium interior paints. The brand’s messaging evolved from the performance-driven claim No.1 under the Australian Sun to the consumer-confidence platform Don’t Worry, it’s Wattyl, introduced in 2019 to emphasize trust, quality, and ease of use across its residential and professional markets.