The Weather Channel's Slogans & Taglines

The Weather Channel (TWC) is an American pay television channel founded on July 18, 1980, in Atlanta, Georgia, by television meteorologist John Coleman and media executive Frank Batten of Landmark Communications. The channel began broadcasting on May 2, 1982, pioneering the concept of a 24-hour weather-focused television network with localised forecasts delivered through proprietary Weather Star computer systems. Core offerings today encompass live weather coverage, severe storm reporting, documentary programming, and immersive mixed reality broadcasts, alongside the digital platform weather.com and mobile applications. Brand messaging has evolved through multiple iconic slogans, from the early positioning Weatherproofing America and Weather You Can Always Turn To to the long-running platform Live By It and Bringing Weather to Life. In 2013, the network adopted the enduring tagline It's Amazing Out There, reflecting its mission to inspire curiosity about the natural world. In 2018, the television network was acquired by Entertainment Studios, while the digital assets became part of IBM's Weather Company. Today, The Weather Channel remains the most trusted name in weather media, reaching millions of households across the United States.