Mentadent's Slogans & Taglines

Mentadent was launched in 1971 by Unilever in Austria as a revolutionary gum health brand, pioneering the therapeutic toothpaste segment in Europe. In 1972, the company introduced Mentadent C dental gel, the predecessor of its modern multi-protection lines. The brand expanded in 1982 with the launch of Mentadent P toothpaste, and later incorporated Gibbs SR—a British brand dating back to the 1950s—renaming it Mentadent SR. In 2003, Unilever sold the North American rights to Church & Dwight, which discontinued the brand there in 2017, while Unilever continued marketing Mentadent across Europe and other international markets.

The brand's core products are oral care solutions, including toothpaste, toothbrushes, mouthwash, and children's dental care. Its portfolio spans cavity protection, gum health, whitening treatments such as the White Now line, and family hygiene products, many developed in collaboration with professional dental associations.

From its origins as a gum health specialist, Mentadent has evolved into a comprehensive oral care brand. The brand carries the slogan "Behold the Fountain of Youth," reflecting its commitment to helping consumers maintain healthy, youthful smiles through science-backed dental hygiene.