Clarins's Slogans & Taglines

Clarins is a French family-run multinational cosmetics company founded in Paris in 1954 by Jacques Courtin-Clarins. Born from a modest beauty institute on Rue Tronchet, the brand pioneered the use of pure plant extracts in skincare at a time when synthetic chemicals dominated the market. Its founding philosophy, "La nature au service de la beauté"—nature in the service of beauty—has guided four generations of the Courtin-Clarins family in creating sensorial, effective skincare. The brand's enduring slogans, from "It's all about you" to the modern "Live Beautifully," reflect a commitment to personalised, responsible beauty. Today, with its own organic Domaine Clarins in the French Alps, a state-of-the-art phyto-chemistry laboratory, and a presence in nearly 150 countries, Clarins remains Europe's leader in premium skincare. It is a symbol of French cosmetic excellence, botanical innovation, and the enduring belief that beauty, when rooted in nature and science, can genuinely transform lives.