Piz Buin's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Piz Buin (2026 Edition)
Official Advertising Taglines
Your safe way to the perfect tan. (1983)
The colour you want to be. (1985)
Take the hassle out of looking good. (2002)
Your equipment. (2002)
Tested in the Sahara. (2003)
Each application is like a day in the sun. (2006)
Life is better in the sun. (2008)
For face and body – Dial your perfect colour. (2009)
📖 Branding Insight & Heritage:
Piz Buin is a Swiss suncare brand founded in 1946 by chemist Franz Greiter, who was inspired to create sun protection after suffering severe sunburn while climbing the Piz Buin alpine peak in 1938. Working alongside his wife Marga, a trained beautician, he launched the PIZ BUIN® Glacier Cream and began a revolution in sun care. In 1974, Greiter introduced the Sun Protection Factor (SPF) system, establishing the global standard for measuring UV protection that remains in use today. For over 70 years, the brand has championed the philosophy that beautiful tanning and strong protection can coexist, offering solutions from mountain-specific formulas to wet-skin innovations. Its modern campaign, "Where Have You Been!", celebrates the stories behind every sun-kissed glow. Now owned by Johnson & Johnson, Piz Buin remains a symbol of Swiss alpine heritage, scientific innovation, and the enduring joy of life in the sun.
What is Piz Buin’s slogan?
The current primary slogan of Piz Buin is “ Life is better in the sun. ”
🛡️ Official Brand Verification & Curation
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