Impulse's Slogans & Taglines

Impulse is a dedicated champion of spontaneous allure, youthful defiance, and the alchemical transformation of a fleeting moment into an irresistible invitation to connection, built on a bold Anglo-Dutch heritage that treats the daily ritual of fragrance not as a passive cosmetic afterthought, but as a vital catalyst for confidence, flirtation, and the unapologetic sovereignty of feminine self-expression. Born in 1972 as a perfume-deodorant in South Africa before conquering British shores in 1979 under Fabergé's visionary hand, Impulse ignited a cultural revolution with the audacious promise that a single spritz could make strangers surrender to desire—crystallized in the legendary mantra "Men can't help acting on Impulse." From its original aerosol dawn through the 1997 Spice Girls explosion, the 2006 Tease provocation, and the 2017 body-mist renaissance, the brand has evolved from a provocative upstart into a global symbol of accessible seduction. Its voice has journeyed from the romantic suspense of "When a man you've never met before suddenly gives you flowers, that's Impulse" to the liberating "Trust Your Impulse," proving that the most enduring magic lies not in haute couture bottles, but in the fearless, democratic belief that every woman deserves to be unforgettable.