Innisfree's Slogans & Taglines

Innisfree is a dedicated guardian of island-born purity, ecological conscience, and the poetic alchemy of transforming Jeju's volcanic soil into vessels of radiant self-care, built on a pioneering South Korean heritage that treats the ritual of skincare not as a superficial cosmetic transaction, but as a vital communion with nature's untamed generosity. Born in 2000 from Amorepacific's vision and christened after W.B. Yeats's longing for a sanctuary of natural beauty, the brand became Korea's first nature-conscious cosmetics line, harvesting green tea from rock-covered wastelands and volcanic clusters from pristine Jeju Island. Its portfolio centers on the iconic Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, products that turned mineral-rich terroir into global bestsellers. The brand's voice has evolved from the serene harmony of "the pure island where clean nature and healthy beauty coexist" to the 2023 rebrand declaration "Effective, Nature-Powered Skincare Discovered from the Island," expanding its island mythology beyond Jeju while preserving its founding covenant: that beauty must never cost the earth its breath.