Kryolan's Slogans & Taglines

Kryolan is a dedicated architect of chromatic transformation, theatrical alchemy, and the alchemical fusion of pharmaceutical precision with performative artistry, built on a resilient German heritage that treats the application of makeup not as a superficial cosmetic transaction, but as a vital science of identity metamorphosis and visual storytelling. Born in 1945 when chemist Arnold Langer, captivated by the glittering theatre scene of 1920s Berlin, founded Hansa Scharlau in war-ravaged Berlin to supply performers with pigments that could withstand the unforgiving glare of stage lights, the brand evolved into the world's most trusted name in professional makeup. From the iconic TV Paint Stick that redefined high-definition coverage to the Dermacolor system that conceals scars and tattoos with medical-grade opacity, Kryolan's portfolio spans over sixteen thousand products crafted for film, fashion, and special effects—including the seven tons of fake blood it supplies annually to Hollywood. Its voice crystallized in the 2012 declaration "Makeup is a Science," a mantra that captures the brand's unwavering covenant: that every brushstroke is a chemical equation, every transformation a laboratory of dreams.