Listerine's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Listerine (2026 Edition)
Official Advertising Taglines
Where's your mouth been?
Power to your mouth.
Kills germs that cause bad breath.
There's no deeper clean than Listerine.
What brushing starts, Listerine finishes.
You know your mouth's clean with Listerine.
Worth the time, every time.
It's the taste people hate - twice a day.
You can handle it. Germs can't. ( Listerine Natural Citrus )
Easy does it. ( Listerine Whitening Rinse )
Instant freshness, lasting protection. ( Listerine Actives oral Care Strips )
Bring out the bold.
As easy as rinsing. As effective as flossing.
📖 Branding Insight & Heritage:
Listerine is a premier American oral care brand that commands monumental market equity as the world's absolute leading antiseptic mouthwash. Formulated in 1879 by Dr. Joseph Lawrence and Jordan Wheat Lambert, the brand was named after Sir Joseph Lister, the pioneer of antiseptic surgery. Originally marketed as a surgical antiseptic, it permanently revolutionized personal hygiene in the 1920s by popularizing the medical term "halitosis" to create a mass market for bad breath remedies. Today, the high-volume asset is owned and manufactured by Kenvue Inc. (NYSE: KVUE), the consumer health titan spun off from Johnson & Johnson. The brand drives massive global revenue through a targeted portfolio anchored by its classic Antiseptic rinse, Cool Mint, and Total Care formulas. Utilizing Kenvue's immense logistics, Listerine mass-distributes to pharmacies, supermarkets, and e-commerce channels in over 60 countries.
What is Listerine’s slogan?
The current primary slogan of Listerine is “ Kills germs that cause bad breath ”
🛡️ Official Brand Verification & Curation
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