Roc Skincare's Slogans & Taglines

RoC was founded in 1957 by French pharmacist Dr. Jean-Charles Lissarrague at the Rogé Cavaillès pharmacy in Paris. The brand name derives from "Ro" (Rogé) and "C" (Cavaillès), reflecting its pharmacy roots. A pioneer in dermatological skincare, RoC created the first hypoallergenic formulations and the first broad-spectrum sunscreen designed to prevent aging signs. In 1978, Christian Dior acquired the brand, followed by LVMH, and later Johnson & Johnson in 1993. In 1995, RoC achieved a breakthrough by stabilizing retinol, making it suitable for daily skincare. Today, the brand operates under private equity ownership with headquarters in Manhattan.

The brand's core products are anti-aging skincare solutions, including retinol-based night creams, eye creams, deep wrinkle serums, daily moisturizers, and hydrating cleansers. Its signature Retinol Correxion line and Derm Correxion franchise target fine lines, wrinkles, dark circles, and skin texture, backed by over 150 clinical studies and 35 patented breakthroughs.

From its early positioning as "Hypo-Allergenic," RoC evolved to embrace the tagline "We Keep Our Promises" to reinforce consumer trust in its clinically proven formulas. More recently, the brand launched the "Empowered Aging" initiative, championing a modern philosophy that celebrates aging with confidence and science-backed vitality rather than simply fighting it.