Tampax's Slogans & Taglines

Tampax is a brand of tampons currently owned by Procter & Gamble, born from a physician's ingenuity and a businesswoman's vision. Invented in 1931 by osteopathic physician Dr. Earle Haas, who patented the first disposable tampon with an applicator, the brand was commercialised in 1934 when ambitious entrepreneur Gertrude Tenderich acquired the rights for $32,000 and began hand-sewing tampons at home. The name itself is a portmanteau of "tampon" and "vaginal packs." Over nine decades, Tampax has evolved from a discreet mail-order product to a global market leader, pioneering innovations like the widthwise-expanding tampon, the plastic-applicator Pearl line, and organic cotton options. Its slogans have shifted from secrecy—"made to go unnoticed"—to empowerment, with modern campaigns like "Wear what you want" and "Power over periods" championing open conversation and body confidence. Today, sold in over 100 countries, Tampax remains a symbol of feminine hygiene innovation and the enduring belief that knowledge and choice can liberate women from limitations.