Timotei's Slogans & Taglines

Timotei is a shampoo brand owned by Unilever that pioneered the natural, gentle haircare movement. Founded in Sweden in 1975, the brand takes its name from the Finnish word for timothy grass—a wild grass that reflects its commitment to nature-inspired formulations. Timotei was among the first haircare brands to champion daily-use gentleness, captured by its iconic tagline "So mild you can wash your hair as often as you like." The brand became famous for its advertising featuring the "Timotei girl" with flowing blonde hair, embodying effortless, natural beauty. After decades as a beloved staple across Europe, the brand underwent a modern reinvention with the philosophy of being "Unapologetically Gentle"—appealing to a new generation of naturally-minded consumers. Today, its formulations feature 100% natural extracts like green tea, coconut milk, and aloe vera, with zero parabens, proving that gentle care and effective results can coexist beautifully.