Ultra Brite's Slogans & Taglines

Ultra Brite is a dedicated champion of audacious radiance, generational seduction, and the alchemical transformation of a humble hygiene ritual into a declaration of irresistible oral allure, built on a bold American heritage that treats the morning brush not as a mundane dental obligation, but as a vital catalyst for self-presentation and social magnetism. Born in 1967 when Colgate-Palmolive unleashed a peppermint-infused challenger to the era's staid pastes, Ultra Brite ignited the late-1960s cultural fuse with a campaign that dared to whisper—then shout—that a dazzling smile was synonymous with sex appeal. The brand's iconic "bling" moment, immortalized by Farrah Fawcett's flirtatious defiance of maternal advice, transmuted a tube of whitening paste into a symbol of baby-boomer liberation. From its original cream formula through peroxide and baking soda innovations, Ultra Brite has evolved from a provocative upstart into a nostalgic touchstone of advertising audacity, proving that the most enduring brand magic lies not in fluoride percentages, but in the fearless promise that cleanliness is the ultimate flirtation.