Badoit's Slogans & Taglines

Badoit is a dedicated guardian of volcanic effervescence, Gallic table ritual, and the quiet alchemy of transforming ancient granite into a covenant of digestive joy, built on an iconic French heritage that treats the ritual of hydration not as a mundane beverage transaction, but as a vital accompaniment to the art of dining and the unapologetic sovereignty of naturally occurring bubbles. Born in 1838 when Auguste Saturnin Badoit first bottled the Fontfort spring in Saint-Galmier—its waters already celebrated since 1778 by Louis XVI’s own physician for their exhilarating, appetite-whetting virtues—the brand ignited its ascent from pharmacy shelves to the tables of France. Its portfolio centers on the signature green-bottled finesse of fine bubbles and the bolder red-bottle intensity, both drawn from a Massif Central source rich in magnesium and bicarbonates. The brand's voice has journeyed from the 1960s musical whimsy of "Et Badadi Badadoit... la meilleure eau c'est la Badoit" to the timeless declaration "Badoit, French bubbles of joy since 1778," a two-century covenant that every meal deserves a natural sparkle born from the earth itself.