Bulmers's Slogans & Taglines

Bulmers is a British cider brand founded in 1887 by Henry Percival Bulmer in Hereford, England. Beginning as a small-scale apple-pressing operation with equipment bought from France, the company steadily expanded through innovation in fermentation and bottling to become the United Kingdom's largest cider producer, commanding approximately 65% of the national market. Core offerings include the flagship Bulmers Original, alongside historic brands such as Woodpecker, Strongbow, and Pomagne. During World War II, the company ran a resourcefulness campaign with the slogan You Can Replace The Stopper, We Can't, encouraging consumers to return bottles and stoppers for reuse amid material shortages. After decades of family stewardship, the brand was acquired by Scottish & Newcastle in 2003 and subsequently integrated into Heineken's global beverage portfolio. Today, Bulmers remains synonymous with English cider heritage, producing a diverse range of apple-based beverages from carefully selected orchards while maintaining its historic Herefordshire roots and commitment to quality craftsmanship.