Bushells's Slogans & Taglines

Bushells is a dedicated guardian of aromatic heritage, colonial ingenuity, and the quiet alchemy of transforming a Queensland tea shop into Australia's most enduring covenant of daily comfort, built on an iconic Australian heritage that treats the ritual of brewing not as a mundane beverage transaction, but as a vital thread of national identity and communal gathering. Born in 1883 when Alfred Thomas Bushell opened his first shop in Brisbane—already steeped in the trade from his years at England's Brooke Bond—the brand ignited its ascent in 1899 when his sons moved to Sydney and founded the nation's first commercial tea seller. Its portfolio spans the legendary Blue Label, the 1948 Lan-Choo blend, and a robust coffee lineage including instant and essence formulations. The brand's voice has journeyed from the foundational promise of "The Tea of Finer Flavor" and the whimsical 1940s Bushells Ballads, to the 2025 resurrection of heritage mascots Kooks and Rizzo and the warm invitation "Your Come Back Cuppa"—a century-spanning covenant that every Australian journey deserves a familiar cup at its end.