Mott's's Slogans & Taglines

Mott's was founded in 1842 by Samuel R. Mott in Bouckville, New York, initially as a cider and vinegar producer. The company expanded into applesauce in the early 20th century, establishing itself as a pioneer in American fruit-based products. In 1982, Mott's became part of the American Can Company, and later passed through ownership by Cadbury Schweppes and Dr Pepper Snapple Group. Today, it operates under Keurig Dr Pepper, one of North America's leading beverage companies. For over 180 years, the brand has built its reputation on using high-quality apples and fruit, delivering products that families trust for wholesome snacking and refreshment.

The brand's core products are applesauce and fruit juices, including classic applesauce, natural applesauce, fruit-flavoured applesauce cups, and a range of 100% fruit juices such as apple, white grape, and fruit punch. Its portfolio also encompasses Mott's for Tots—a line specifically designed for young children with reduced sugar—and Mott's Medleys fruit snacks, catering to health-conscious consumers across all age groups.

From its earliest days, Mott's has built its identity on the promise of wholesome, fruit-based nutrition. The brand carries the enduring slogan "Healthy Goodness for the Whole Family" and the positioning around being "the leading producer of healthy applesauce and fruit juices," reflecting a journey from a 19th-century New York cider mill to a household name trusted by generations of American families.