Patio (drink)'s Slogans & Taglines

Patio Diet Cola was a brand of diet soda introduced by PepsiCo in 1963, created as a direct response to the success of Diet Rite Cola, the first diet cola on the market. Positioned to capture the growing health and diet consciousness of the early 1960s, the brand was marketed primarily toward calorie-conscious women and also promoted as a soda alternative for diabetics. Fitness promoter Debbie Drake served as the brand's spokesperson. In 1964, Patio expanded its line with orange, grape, and root beer flavours, though these were designed to complement rather than compete with established brands like Orange Crush. Patio sodas were distributed through the cold-bottle market, including grocery and mom-and-pop stores, with advertising largely localised due to the regional franchise model. Brand messaging was anchored by the slogan Dances with flavor before transitioning to Pepsi either way when the product was rebranded. In 1964, Patio Diet Cola was renamed Diet Pepsi, marking the official birth of one of the world's most iconic diet soda brands. Most remaining Patio flavours were phased out by the early 1970s, though a few survived until the mid-1970s.