Aegon N.V.'s Slogans & Taglines

Aegon N.V. is a Dutch multinational life insurance, pensions and asset management company. Founded in 1983 through the merger of Dutch insurers AGO and Ennia, the company's roots trace back to 1844 when Algemeene Friesche Begrafenisfonds was established in Friesland. A landmark 1999 acquisition of Transamerica propelled the company into the top tier of U.S. life insurers. Today, Aegon operates in over 20 countries with approximately 30,000 employees serving around 30 million customers. Listed on Euronext Amsterdam and the New York Stock Exchange, its core offerings encompass life insurance, pensions, savings products, asset management, and retirement solutions, operating under the Transamerica brand in the United States and maintaining a global asset management division. In 2022, the company agreed to combine its Dutch operations with a.s.r. to create a leading Dutch insurance company. Embodying the global slogan "Transform Tomorrow", Aegon champions its purpose of helping people live their best lives.