Aflac's Slogans & Taglines

Aflac Inc. (American Family Life Assurance Company) is an American insurance company founded in 1955 by brothers John, Paul, and Bill Amos in Columbus, Georgia. The company pioneered supplemental cancer insurance in 1958 and established its distinctive worksite marketing model in 1964, selling policies through payroll deduction at employer locations. In 1974, Aflac entered Japan, where it became the largest foreign insurer and a leading provider of cancer and medical insurance. Today, it serves more than 50 million customers worldwide, offering accident, critical illness, hospital indemnity, disability, dental, vision, and life insurance products. The 2000 launch of the Aflac Duck advertising campaign transformed the brand into a cultural icon, achieving over 90% consumer awareness in both the United States and Japan.

Brand messaging has evolved from the 1990s workplace-focused tagline Ask about it at work to the 2009 promise We’ve got you under our wing. The company also used Without it, no insurance is complete to emphasize the gap-filling nature of supplemental coverage. More recently, Aflac has adopted When life gives you setbacks, Aflac is here to help you make a comeback, reflecting its commitment to supporting customers through health and financial challenges.