Credit Suisse's Slogans & Taglines

Credit Suisse Group AG is a Swiss multinational investment bank and financial services company founded and based in Switzerland. Established in 1856 by Alfred Escher as Schweizerische Kreditanstalt (SKA) to finance Switzerland's railway expansion, the bank opened its first foreign office in New York in 1870 and evolved into a global financial powerhouse. In 1997, CS Holding was renamed Credit Suisse Group, and in 2023 the company was acquired by UBS following a liquidity crisis. Headquartered in Zurich, it operated across more than 50 countries, serving corporations, institutions, and high-net-worth individuals through investment banking, private banking, asset management, and wealth management. Its core offerings also encompassed corporate and retail banking, insurance through Winterthur, and commodities trading. Brand messaging was anchored by the slogan "It's time for an expert.", alongside the corporate positioning "360° Finance" and the private banking promise "Whatever makes you happy."