HypoVereinsbank's Slogans & Taglines

UniCredit Bank Aktiengesellschaft, better known under its brand name Hypovereinsbank (HVB), is the fifth-largest of the German financial institutions. Tracing its origins to 1869 when Bayerische Vereinsbank opened its first branch in Munich, and to 1835 when Bayerische Hypotheken- und Wechsel-Bank was founded by King Ludwig I of Bavaria, the modern entity was created in 1998 through the merger of these two historic institutions. In 2005, the bank was acquired by UniCredit S.p.A. and subsequently renamed UniCredit Bank AG in 2008, while retaining the Hypovereinsbank brand for its German operations. Today, it serves retail, corporate, and institutional clients through a comprehensive suite of services including commercial banking, investment banking, wealth management, mortgage finance, and payment solutions. Brand messaging evolved from the 1999 positioning "You live. We'll take care of the details." through the 2008 campaign "Menschenstark" (People-strong) to the 2009 call to action "Let's start.", reflecting its dynamic approach to empowering customers and businesses across Germany and beyond.